Who is this for?
Identify the people who will use the website or app and the task they need to complete. Distinguish customer needs from internal team needs.
What needs to improve?
Describe the current problem and how you work around it today. Share examples of forms, spreadsheets, or screens where useful, removing private information first.
What must the first version do?
List the essentials separately from ideas for later. A clear first release keeps the scope manageable.
What needs to connect?
Name the existing tools, data sources, and services involved. Integrations often affect effort more than the number of screens.
What are your constraints?
Share your budget range, desired timeline, and who will maintain the result. Flexible expectations help identify the right approach.